Nike Refreshes Iconic ‘Just Do It’ Slogan: Insights from NPR Interview with Adweek’s Brittaney Kiefer

In an exclusive interview, AdWeek’s Brittaney Kiefer discusses the revamped version of Nike’s renowned “Just Do It” tagline.

Kiefer reveals that the athletic apparel giant has unveiled a new take on its iconic slogan, aiming to inspire and empower individuals across the globe. The updated phrase emphasizes the brand’s commitment to inclusivity and diversity, which are core values that Nike continues to prioritize in all its initiatives.

The revised slogan carries the same powerful message of encouragement but with a renewed focus on unity and collective action. Kiefer notes that this strategic move aligns perfectly with Nike’s mission to bring inspiration and innovation to every athlete in the world, regardless of their background or abilities.

According to Kiefer, the refreshed tagline is already gaining traction among consumers, with many praising Nike for its ongoing efforts to promote a more inclusive and diverse community. The update has also sparked discussions about the role of corporate responsibility in shaping societal norms and fostering positive change.

As part of this transformation, Nike has also released a series of advertisements featuring athletes from various backgrounds and abilities, further reinforcing its commitment to representation and inclusivity. The campaign, titled “You Can’t Stop Us,” showcases the resilience and determination of individuals who have overcome adversity to achieve their goals, embodying the spirit of the revamped slogan.

Kiefer emphasizes that this strategic shift underscores Nike’s dedication to fostering a culture where everyone feels valued, empowered, and inspired to “Just Do It.” The updated tagline is set to play a significant role in shaping the brand’s future initiatives and overall identity, as Nike continues to lead the way in promoting positive change and breaking barriers.