Unveiling Surveillance Pricing vs. Personalized Pricing: Are Your Online Habits Affecting What You Pay?

In the brick-and-mortar world, prices are clearly displayed on items for customers to see. However, when shopping online, the price visible on the screen is the only indicator of cost. What if businesses leverage your digital footprint – including location and browsing history – to set prices that vary from one customer to another?

Today’s discussion revolves around surveillance pricing versus personalized pricing.

Related episodes include:
– Exploring the potential arrival of dynamic pricing in supermarkets
– Wendy’s pricing tactics and other market trends of the week

For sponsor-free episodes of The Indicator from Planet Money, subscribe via Apple Podcasts or visit plus.npr.org. Fact-checking by Sierra Juarez. Music by Drop Electric. Connect with us on TikTok, Instagram, Facebook, and Newsletter.