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Society - August 20, 2025

Can Sarah J. Maas, Freida McFadden, and Emily Henry’s Popular Genre Books Reverse Decline in Reading for Pleasure?

The decline in leisure reading has been a persistent issue, with a new study published in iScience revealing a 40% drop over the past two decades. The research, which surveyed American readers between 2003 and 2023, indicates an annual decrease of approximately 3%.

Notably, the steepest declines have been observed among African Americans, lower-income individuals, those with less education, and residents in rural areas, signaling a growing disparity in reading access.

However, experts argue that the situation is not beyond repair. The increasing popularity of genre books, particularly romance, fantasy, and mystery, offers a glimmer of hope for a reading revival.

Cybil Wallace, managing editor at Goodreads, notes two primary strategies for encouraging more reading: finding genres that appeal to readers and fostering a sense of community around literature.

Whether one prefers lighthearted romance novels, weighty historical texts, business reads, or high literature, the benefits extend beyond personal enjoyment. Teresa Cremin, professor of education at The Open University in the UK, describes reading as a “workout for the brain,” requiring critical thinking and fostering cognitive patience.

Moreover, engaging with fictional characters and diverse narratives can promote empathy and compassion.

In addition to its cognitive benefits, reading also serves as a valuable stress-reduction tool in the digital age when leisure time is scarce but stress levels are high. Study coauthor Dr. Jill Sonke, US Cultural Policy senior fellow at Stanford University, emphasizes the importance of relaxation in the midst of stressful times.

The accessibility of books—through libraries, bookstores, and online resources—makes them a practical means of engaging with arts and culture, often more accessible than galleries and theaters.

Reading offers an escape from daily pressures, allowing readers to immerse themselves in alternate worlds and experiences.

To cultivate readers, Cremin suggests setting aside phone-free time for communal reading experiences, whether aloud or beside one another. Additionally, she advises finding books that align with personal interests, such as movies, shows, or other cultural elements.

By doing so, it is more likely to discover a reading community, which is crucial for developing and maintaining a reading habit. Engaging in discussions about books or following relevant podcasts can help foster this connection.

Despite the challenges, there are promising signs that the tide may be turning. By finding genres we enjoy and building a sense of community around literature, readers can help reverse the decline in leisure reading and reap its numerous benefits.